One of the new print advertisements that is part of Tourism Nova Scotia's new Fall campaign. Photo: Tourism NS
Nova Scotia Tourism doesn’t see the Atlantic Bubble being lifted soon as they’ve launched a new marketing campaign encouraging people to take staycations.
The new promotions feature the tag line “We’ve Painted” and they show some of the province’s most scenic locations in their autumnal colours.
Michele Saran, CEO of Tourism Nova Scotia explained the rationale behind the campaign, “We’re lucky to live in a province that gets better with the seasons. From exploring the stunning colours to sampling the amazing flavours and fun family activities, there are so many ways to safely enjoy our spectacular fall. We hope these campaigns will inspire people to grab their sweaters and wallets and hit the road.”
Nova Scotians will see a new television spot which features dramatic fall colours and delicious fall foods – set to a new cover of the much-loved song What A Wonderful World by Reeny Smith, who hails from North Preston.
Reeny was very excited to work on a project that would help his home province, “It means a great to deal to me being involved with the promotion of tourism in Nova Scotia. My family has called this place home for generations and we are extremely proud of the contributions made to the culture and fabric of this province over hundreds of years.”
The campaign’s goal is to offer some sort of support for the tourism industry which has been hard hit by the pandemic and the associated travel restrictions.
The television ads should have begun appearing on-air already but you can also watch them below.
